Professionalism & Leadership

Lightning Talk: Program Description Abstract

Build the Library Brand through the Power of Storytelling

Monday, May 6
2:40 PM - 2:45 PM
Room: Columbus KL (East Tower, Ballroom/Gold Level)

Background : This talk will help participants make the connection between the art of storytelling and brand development. Just as for millennia families have used storytelling as a teaching tool to pass on information and knowledge to the next generation. This talk will illustrate that storytelling is a powerful strategy in brand development for libraries to make the user experience significant and unforgettable.

Description : To introduce a framework to improve communication, increase the visibility of the library, and writing an elevator speech that is an authentic reflection of the library.

Conclusion : At the conclusion of the lighting talk, participants will discovery that storytelling is a powerful strategy in brand development to show the relevance and value that libraries and librarians deliver to their communities.


Janice Marie Young

Veterans Affairs Central Office Library
Arlington, Virginia

Ms. Janice-Marie Young is a proven leader in library field with a robust career working in traditional and specialized libraries, and federal agencies, over the past two decades. She has worked for the U.S. Department of Energy’s (DoE) Office of Scientific and Technical Information in Oak Ridge, Tennessee where she served as liaison to four DoE laboratories and engaged with university scholarly communications staff and grant administrators in support of DoE’s Public Access Plan implementation. She has also served as Electronic Resources Librarian at the United States Air Force Academy; Supervisory Medical Librarian at the Veterans Affairs San Diego Healthcare System; Reference Law Librarian at the Clark County Law Library, Las Vegas, Nevada; and in public schools earlier in her career. She is a Veteran of the United States Navy and managed several libraries during her tours of duty in Europe, North America and the Pacific. She received her undergraduate degrees in Communications and Sociology from the University of Nevada Las Vegas, a Master of Education from Regis University and a Master of Library Science from Texas Woman’s University. In 2012, she completed the prestigious Leadership Pikes Peak Signature Program that advances civic leadership and community engagement in Colorado Springs, Colorado. She is past Federal Director, Vice President and President of the Federal and Armed Forces Libraries Round Table (FAFLRT) and is currently the Designated Director, State Library Agencies for the Association of Specialized, Government and Cooperative Library Agencies (ASGCLA). Janice is the recipient of the FAFLRT and ASGCLA Distinguished Service Award, presented at the 2018 American Library Association national conference.


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Build the Library Brand through the Power of Storytelling

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