International Enrollment Management (IEM)


Incredible India: Using Data To Differentiate Your Recruitment Strategies

Thursday, November 14
10:00 AM - 11:15 AM
Location: Lombard/Camden

India remains a top sending country of international students to the U.S. However, without a strong and researched strategy, it can be difficult to differentiate an institution in a complex and sometimes saturated market. This presentation will provide data driven strategies to identify tier 2 and tier 3 cities that international recruiters can visit to attract students that match their institutional specializations, for increased effectiveness and ROI.

Learning Objectives:

Jake Reckford

Client Relations Manager
IDP Connect

Jake is a Client Relations Manager for IDP Connect at its US headquarters in Philadelphia. He works with institutions to help them reach their international recruitment goals and acts as a liaison between IDP's partners and worldwide network.

Jake holds a B.A. in Film from the University of Colorado and an M.A. in International Education Management from the Middlebury Institute of International Studies. He recently completed a Graduate Practicum Internship with the American International Recruitment Council in Washington D.C.

Originally from Portland, OR, Jake has been in the international education field since 2012 when he moved to Bangkok, Thailand to work as an Inbound Program Coordinator for Overseas Ed Group. Since moving back to the USA, Jake served as the International Admissions and Recruitment Assistant at Chemeketa Community College in Salem, OR where he processed admissions, taught ESL and worked with student recruiting agent contracts. He later served as a Program Leader to Thailand and Vietnam for the World Learning high school program the Experiment in International Living.


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Anna Wise

Associate Dean Of Admission And Director Of International Recruitment
Hamilton College

Anna Wise serves as Associate Dean of Admission and Director of International Recruitment at Hamilton College. Anna has previous experience working for a small college of liberal arts, a state flagship institution and a regional public university and has served as the NAFSA Region VIII IEM Liaison and the Study Maryland Recruitment Liaison. She has dedicated her professional career to focusing on responsible, sustainable international student recruitment and counseling that is driven from a passion for international education. In her own academic career, Anna holds an MBA and an EdD from Northeastern University.


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Krista Northup

Director of University Partnerships
Cambridge Education Group

KRISTA NORTHUP is Director of University Partnerships for Cambridge Education Group (CEG). Prior to joining CEG, Krista was Director of International Recruitment for the State University of New York (SUNY), where she developed a system-wide international recruitment plan. She has 14 years experience in international education and strategic engagement with higher education institutions gained working at the University of Melbourne, the Australian Government, and IDP Education. Krista is an active member of NAFSA and currently serves on the AIRC Certification Commission. She holds a BA in Sociology from Washington College and an MBA from Charles Sturt University in Australia.


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Incredible India: Using Data To Differentiate Your Recruitment Strategies


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