Education Abroad (EA)


You Have 6 Seconds to Capture Their Attention: Getting Strategic with Social Media

Wednesday, November 13
2:15 PM - 3:30 PM
Location: Constellation F

With the rise of social media, the allure of travel has become an important fixture and aspiration in the lives of many Generation Z students. As diginatives, Gen Zers have been exposed to global cultural influences (see BTS) unlike any previous generation. How can international educators capitalize on this unique opportunity to lead students to global opportunities? In this session, we’ll discuss who Gen Z is, how to get past their filters, and how to build a study abroad brand that resonates with them.  Attendees will learn cost effective approaches for the university student audience.

Learning Objectives:

Sara Dart, MA

Associate Vice President, University Partnerships
International Studies Abroad

Following six years of working in the International Learning Opportunities office at Boise State University, Sara Dart joined International Studies Abroad as Director of University Partnerships, where she collaborates with university partners to facilitate high impact international experiences. She has extensive experience developing programming focused on career development as related to education abroad and managing curriculum articulation efforts designed to increase access to international experiences across disciplines. Studying in El Salvador inspired her to work in international education, where she leverages this experience to encourage students to step outside their comfort zone and engage in meaningful immersive experiences.


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Micaela Mathre


Micaela is the Director of Marketing and Community at Via TRM, next generation software for education abroad. In her current role, she concepts and executes marketing campaigns to build awareness for and grow the Via TRM community. Her background includes working at the Institute of International Education on the Generation Study Abroad campaign and developing content strategies for tech startups in the NYC area.


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Dziko Crews


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You Have 6 Seconds to Capture Their Attention: Getting Strategic with Social Media

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