Poster Presentations

Turning the Tables on Asia Apathy: A Guide to Increasing Student Interest in Asia

Thursday, November 14
4:00 PM - 5:30 PM

According to the most recent IEE Open Door Report, only 11.6% of students who study abroad choose Asia as their host destination. This compares to 55.4% percent and 15.5% of students that choose Europe and Latin America, respectively.

Many cultural and political misconceptions, along with a lack of effective marketing, lend way for students to feel apathetic towards studying abroad in Asian countries. Furthermore, recent news headlines only heighten many fears about traveling to Asia.

However, Asia offers students a unique perspective of a dynamic region with a commitment to growth while holding steadfast onto its traditions. As home to some of the world’s oldest cultures and now some of the largest and fastest growing economies in the world, Asia can provide students with an unparalleled academic, professional, and cultural experience.

Our job as international educators is to fill this gap between Asia and other host destinations by properly educating students about the region and its benefits.

Learning Objectives:

Jessica Rutkowski

University Partnerships Associate

Jessica Rutkowski is the University Partnerships Associate at CRCC Asia - the leading provider of Global Internships in Asia. Her role includes building strong, lasting partnerships with universities to provide standard and highly customized internship programming and faculty-led trips in China, Japan, Vietnam, South Korea, and Manchester.

Jessica has a strong background in digital marketing and account management, having worked at a full-service agency for over 2.5 years.


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Lichun Chang

Graduate Assistant
Penn Abroad, University of Pennsylvania

Lisa Chang is a current graduate student studying Higher Education at the University of Pennsylvania Graduate School of Education and is working as a Graduate Assistant at Penn Abroad. She has also worked as a Marketing and Communications Intern at Diversity Abroad and an International Student Services Intern at Arcadia University. A Taiwanese-American immigrant, she studied abroad in Rome and completed a Fulbright English Teaching Assistantship in South Korea. She holds a Bachelor degree from Occidental College and expects to graduate from her master's program in May 2020.


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Turning the Tables on Asia Apathy: A Guide to Increasing Student Interest in Asia

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