Duncan Wardle believes that everyone is creative. He also believes that the ability to think creatively is the one core human truth that will remain relevant in the brave new world of Artificial Intelligence. But haven’t we all been told we’re not creative? So many times, in fact, that we end up believing it. But weren’t we all kids once?
Indeed, it's that childlike curiosity that led Einstein and Edison to discover major new theories and Disney and Jobs to create major new industries. But hasn’t our education and corporate structure taught us that there's only one right answer, so much so, that we all stopped looking for the next one?
Now combine our lack of creativity and curiosity with the real world around us. Drones will most likely make fireworks irrelevant in less than a decade. 3D printing will most likely make the traditional tool industry obsolete in the next few years too.
So how will we survive if we keep doing business as usual, iterating to achieve quarterly results vs. innovating to survive? How can we embed a sustainable culture of innovation and creativity throughout our organizations, rather than leaving it to the few?
Read the interview with Duncan in the April 2019 Marketer.
Wardle spent 25 years at the Walt Disney Company and is the former head of innovation and creativity. He will showcase a very unique Design Thinking toolkit that normal people can use to “Think Different,” delivering revolutionary thinking and innovative ideas versus iterative solutions.