Beauty played a critical role in building the infrastructures of Martial Law and the Marcos Dictatorship. If we look to the infamous speeches and projects of Imelda Marcos, beautification replaced the term modernization in concomitant development projects and efforts to place the Philippines on a global map as a cosmopolitan center. But beauty was also wielded as a powerful weapon in anti-martial law campaigns. This paper investigates the narrative of beauty queens turned guerrilla soldiers, memorialized in Jessica Hagedorn’s, Dogeaters. The novel created a composite character that drew from multiple figures, local gossip, and media sources. This paper returns to the archive to investigate individual women, such as Maita Gomez and Nelia Sancho, to uncover the politics of beauty in constructing and at times sensationalizing their story. This paper also explores how these women strategically used their personal beauty and connections to beauty world and industries as an anti-martial law platform, from the formation of feminist organizations to the orchestration of fashion shows as protest.