Digital Asset Librarian Providence St. Joseph Health Missoula, Montana
Background: In 2018 Providence St. Joseph Health launched an institutional repository to showcase research in a global and consumable way. Year one comprised of establishing the repository, gathering materials, and promoting services to administrators, clinical, and research staff.
Year two built on the momentum of the initial buy-in, focusing on growing submissions, incorporating special collections, and detailed marketing outreach utilizing altmetrics.
Description: In year one, the Digital Asset Librarian conducted outreach to major research groups and departments within the organization. Coupled with the utilization of advanced search algorithms, outreach yielded monthly article and presentation submissions to the institutional repository. Submissions from outreach and search algorithms maintained consistent monthly growth of materials.
Following the success of year one outreach initiatives, year two focused on maintaining materials growth and utilized altmetrics usage and interaction statistics as a visual marketing strategy.
User interaction increased 277% from year one, growing engagement from 3,656 individual metadata page hits to 10,147. Altmetrics tools reflected a similar spike in usage, with social media engagement escalating from 12,335 interactions to 42,105 interactions. Initial outreach for year two altmetrics marketing was well received. Researchers and administrator feedback noted appreciation towards seeing the whole impact of publications.
Conclusion: Evidenced by continued usage and positive reception, the institutional repository creates an investment between user, author, and institution. The institutional repository usage remains global and dynamic, reaching 111 countries in 2019, averaging a 300% increase in engagement between usage and readership. Additionally, marketing altmetrics as a visual piece of the growing engagement has helped create a well-rounded picture of organizational scholarly materials. Future and continued outreach will be necessary to maintain buy-in between the authors and library staff managing the repository.