In today’s world, organisations hold incredible amounts of information dispersed over a wide landscape. The challenge is to crack data silos and to turn data into deep insights. Broad Horizon helps organisations to collect data and turn these into insights as the first European partner to implement Customer Insights. With CI we offer a self-service solution to combine all customer data building unique customer profiles, insights and audiences. The session focuses on the possibilities of the tool and our experience with CI implementations in which we consider the added value to the wider Dynamics 365 marketing landscape too.