We keep hearing about the change in buyer behavior and how buyers are in control of the sales process, not sales team. So how does a company solve the buyer formula to understand the process and strategy that should be used to improve lead management in a business? Marie will walk participants through the 5 core areas of the buyer formula, what they are and how to use them in your sales and marketing function to create a better experience for prospective customers and more qualified leads for the sales team.
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