2020 is the year, that Forrester predicted that the online sales in B2B is two times as high as in B2C. But how does the B2B buyer, who purchase from manufacturers and wholesalers experience the online purchasing? We have asked an independent agency to survey more than 500 buyers, and in this presentation, we will share with you the five key findings, and how your customers can prepare their e-commerce platform for the future of B2B buying.
