Does your organization still work in silos? Maybe the marketing department is making choices about outbound activities, choosing tools and processes that are not aligned with the sales process or technology vision. Maybe the sales team is not entering data in a way that can be tracked through to revenue. Or maybe the technology team is enforcing technology decisions without fully understanding the lead management process. The biggest challenge to organizations today is harnessing the buyer journey and getting all groups on board with how to respond and manage buyer wants and needs. With more and more of the buying process moving online in a self-serve way, organizations need to understand how to get sales, marketing and technology teams working together to improve lead management so that the organization wins financially. In this presentation, Marie will walk through best practices in the alignment process and shares insights from projects worked on over the last 12 months with Dynamics customers who need this alignment to occur if they are going to get value out of their marketing automation tools and processes.
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